Whether you love it or hate it, one thing’s for certain, and that is that social media is now a huge part of everyday life, and that trend looks set to continue for the foreseeable future.
Whereas social media was once nothing more than a way for youngsters to keep in touch with their friends, social media has now grown and evolved into one of the most lucrative and powerful tools for any business to have at its disposal.
We all know how beneficial marketing and advertising can be for a business, but when you combine your marketing with social media, if you do things right, you could potentially see your business become bigger and more successful than expected.
To help you along, take a look at these essential social media marketing tips for businesses, and see how many you can implement into your social media marketing:
1. Begin with a marketing plan
Before you begin pushing content on social media, you must first take the time to come up with a marketing plan for how you wish to approach things.
Just like any other business plans, take the time to confer with employees and colleagues, brainstorm, and come up with a marketing plan.
For example, decide which content you want to create, look at the different ways of getting your content out there, and work out who your target audience is, and indeed, how you plan on reaching them.
2. Make use of social media statistics
In order to really help you target your audience as efficiently as possible, social media statistics will prove extremely useful indeed.
Social media statistics will help you determine which users are engaging with which pages the most, which content they’re liking and sharing, and much more.
Social media statistics help provide an insight into your potential target audience members so that you can get inside their heads, see what makes them tick, and you can then fine-tune your content so that you reach individuals that your content, products, services, and business as a whole, is most likely to appeal to.
3. Get up to speed on Hashtags
Now, if you’re a bit of a technophobe, understanding hashtags can be pretty tricky at first, but you’ll soon get the hang of it.
If used right, hashtags are a great way of appealing to a specific target demographic, but how you use them, is up to you.
If your business is healthy-food orientated, obviously you’ll want to reach people that enjoy healthy eating and healthy living, so using relevant hashtags is essential.
If you sold meat products, for example, using vegan and vegetarian-friendly hashtags is not only highly unlikely to result in conversions, it is also like to annoy people, which is the last thing you want.
4. Social media advertising
Increasing your social media reach is essential if you want your business to grow, so you should consider using social media advertising to your advantage.
Put very simply, you pay social media pages and they then advertise your page and/or content for you.
However, you should also take the time to familiarize yourself with social media advertising, as this will allow you to really target a specific audience that will be the most likely to enjoy your content and potentially use your services and/or buy your products.
5. Perform a social media audit
Before you even create a new social media profile for your business, you should first take the time to perform a social media audit of your existing presence on social media.
These are ideal for keeping everything organized and getting an understanding of just how influential your existing social media presence may be.
6. Create engaging content
When you create content for social media, it shouldn’t just be bland, generic, and boring, and it shouldn’t come across as one giant advertisement for your company.
Your content should instead be engaging and interesting so that viewers are likely to read the whole thing, like it, share it, and perhaps even use it as a guide leading them to your website or social media profile.
7. Don’t be afraid to outsource your content
Running a business is hard enough as it is, so having to come up with engaging content can be a real nightmare for some people.
Not only does your content have to be relevant and engaging, it should also come across as professional.
That means that, unless your Spelling, Punctuation, and Grammar, are all up to scratch, and you consider yourself a talented wordsmith, you should seriously consider outsourcing posts to professional freelance writers and SEO specialists, who will be able to create professional, grammatically correct content, that is engaging and relevant.
8. Use social media to increase website traffic
Not only will you want more people to engage with your posts and your social media business page, you will also want to drive more people to your website, which you can do with social media.
Finish posts with a call to action and a clickable link, such as “click here to learn more”. Try including a clickable link to your website in your posts, as this could potentially increase web traffic over time.
9. Get on LinkedIn
LinkedIn is now considered by many, to not only be highly recommended for businesses, it is now considered by many, to be a necessity.
LinkedIn provides your business with credibility, it makes you appear more professional, it provides sales leads and opportunities, and it provides an effective marketing platform for your business. Whether your business is big or small, LinkedIn is still an incredibly powerful social media tool to have at your disposal, so the sooner you get on there, the better.
10. Know which mistakes to avoid
Social media is incredibly beneficial for businesses big and small, from all across the globe, yet despite this, it can actually prove detrimental if you aren’t sure what you’re doing.
Avoid making common mistakes such as: click baiting, buying likes, posting too frequently, getting into arguments, being rude to people, and only using social media for advertising purposes.
What other social media tips would you share with our readers? Do you disagree with any of the tips above? We’d love to hear your thoughts.