What is Inbound Marketing?

Inbound marketing focuses on attracting potential customers to your site through creating educational, informative and entertaining content that provides value to people.

Inbound allows your business to become the respected resource within your field, allowing people to know, like and trust you before they are in the purchasing stage of the sales funnel.

 

If you have more money than brains you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.

Guy KawasakiChief Evangelist Canva, Author, ex-Chief Evangelist Apple
Inbound attracts new visitors to your site through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, physical products and social media marketing.

People no longer pay attention to your advertising as much as they used to. People record shows and fast forward ads, ignore radio ads and don’t respond to your print ads anymore.

This is where inbound comes in. It’s marketing that people want to see because it brings them value.

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