Packages are bespoke and very depending on the industry, goals to be achieved and the timeline to achieve them in. However, most clients would look to pay between £1,000 to £5,000 per month for 12-months inbound marketing.

Or, you may prefer to start with individual services and grow to a full inbound marketing strategy.

Here’s some example packages that combine inbound marketing tactics:

Plant

£ 1,500

Per Month
  • Website audit
  • Competitor analysis
  • Keyword strategy
  • Content strategy
  • Weekly blog (avg. 1,000 words, with branded images published on your website)
  • Social media publishing (daily posts and engagement on key platform)
  • Paid social promotion
  • Local Search optimisation
  • Weekly email newsletter

GrowRecommended

£ 2,500

Per Month
  • Website audit
  • Competitor analysis
  • Keyword strategy
  • Content strategy
  • Bi-weekly blog (avg. 1,000 words, with branded images published on your website)
  • Social media publishing (daily posts and engagement on key platforms)
  • Modern authority building Search Engine Optimisation
  • Weekly email marketing and list building
  • Advanced social advertising
  • Google Adwords campaign
  • Monthly lead generation campaign
  • In-depth content creation (eBooks, Guide, Whitepaper etc.)

Harvest

£ 6,000

Per Month
  • Website audit
  • Competitor analysis
  • Keyword strategy
  • Content strategy
  • Daily blog (weekdays, avg. 1,000 words, with branded images published on your website)
  • Social media publishing (daily posts and engagement on key platforms)
  • Community management
  • Advanced authority building Search Engine Optimisation
  • Weekly email marketing
  • Paid social advertising
  • Advanced Google Adwords management
  • Retargeting campaigns (Google, Facebook, Twitter)
  • Bi-monthly lead generation campaign

Nurtured leads make 47% greater purchases compared to non-nurtured leads.

The Annuitas Group

Inbound Marketing yields 3 times more leads per dollar than traditional methods.

Kapost

The average cost per lead drops 80% after 5 months of consistent Inbound Marketing.

Eloqua

The cost of 3 out of 4 Inbound Marketing channels is less than the cost of any outbound marketing channel.

Mashable

On average, brands that publish 15 blog posts per month convert 1,200 new leads per month.

HubSpot

HubSpot pricing

Basic

£ 165

Per Month (billed annually)
  • 100 contacts (£80 per additional 1,000)
  • 3,000 site visits
  • Email sends 3x per contact tier
  • Required onboarding & training fee (one-time) £490
  • Content marketing
  • Email marketing
  • Social publishing
  • Analytics
  • Social analytics
  • Mobile optimisation
  • Calls-to-action
  • Landing pages
  • Email optimiser
  • Email testing
  • List building.

ProRecommended

£ 655

Per Month (billed annually)
  • 1,000 contacts (£42 per additional 1,000)
  • Unlimited site visits
  • Email sends 10 x contact tier
  • Required onboarding & training fee (one-time) £2,450
  • Everything in Basic
  • Marketing automation
  • Smart content
  • Smart calls-to-action
  • Lead scoring
  • Sales lead notifications
  • Advanced landing page personalisation
  • Attribution reports
  • Salesforce integration

Enterprise

£ 1960

Per Month (billed annually)
  • 10,000 contacts (£8 per additional 1,000)
  • Unlimited site visits
  • Email sends 10 x contact tier
  • Required onboarding & training fee (one-time) £4,100
  • Everything in Basic and Pro
  • Revenue reporting
  • Custom event reporting
  • Custom event automation triggers
  • A/B testing CTAs
  • A/B test emails
  • Predictive lead scoring
  • Contacts reporting
  • Company reporting
  • Event based segmentation