As often as you can, but only if you can produce consistent, high-quality content that helps your target audience. Writing for the sake of it won’t cut through the noise, or convince people that you offer the solution to their problem. Be consistent, be useful and commit to the long-term goal of gaining more traffic, leads and sales.
Seriously? It’s 2016 and the way people research purchase decision has to involve the ol’ Google behemoth from time to time. The question is, how do you maximise the traffic that your website already gets while answering more questions people have during the buying cycle. People trust that. Be the trusted source they sorely need.
The simple answer is people aren’t listening as much as they used to be. It’s not just that simple, but it’s a good starting point. Years ago you advertised in magazines or on TV/Radio etc. and people heard you. Now? There are over 600 TV channels on Sky TV. Let that sink in. Forgive the scaremongering, but the chances of someone clicking your banner ad are lower than the chances of climbing Mount Everest and reaching the summit. Or surviving a plane crash. True story.
It depends. Search Engine Optimisation is a more competitive landscape than ever before, people have been doing it for so long now most industries have multiple companies all vying for the ‘number 1 spot’ on Google. A better approach is to combine social, content, SEO and email marketing to get more targeted traffic, not just looking for position 1 for a single keyword.
Yup. Even the so-called weird ones you don’t quite get. Instagram may not seem to be a good idea for your business, nor is Facebook, but with the right content and execution your customers will know, like and trust you more from the content you consume.
The short answer is, it always depends on your goals. If you’re looking to make 5 additional sales per year, with your average sale costing £1,000 then probably not that much. Of course, it depends how many people in your industry are trying to do the same thing. If you’re looking to feed your sales team of 30 employees with high-quality leads, all looking to generate over £75,000 worth of revenue this year then you’ll need a team to deliver the results. Full inbound marketing teams will consist of between 8-20 employees, depending on how much content you need. Inbound marketing retainers with an agency will range from £1,000 – £25,000 per month. This will cover a majority of digital marketing activities like blogging, SEO, social media, paid search, email marketing, web design and more.
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