How to Use Social Media to Research and Locate Your Ideal Target Audience - Sprout Media

How to Use Social Media to Research and Locate Your Ideal Target Audience

To succeed with your business it’s important that you reach a large number of people, as the more people you reach, the more people there will be to potentially spend money with your company.

However, with that being said, a lot of people make the mistake of simply trying to reach as many people as possible, placing an emphasis on quality as opposed to quality.

One of the keys to making your company as successful as possible is reaching not only a large audience but reaching the right audience.  Take a look at the following, as we delve deeper and look at how you can use social media to reach more of your target audience.

Identify your target audience

Obviously, the first thing you will need to do is identify your target audience and your ideal customer. If you sell women’s clothing, obviously females will be your target audience. If you sell sports clothing, you’ll want to reach people who have an avid interest in sports and physical exercise and activity.

The best way of identifying your target audience, however, is to get into the mind of your target audience and to create a fictional character that would be your perfect client.

Once you’ve done this, you now have a much better idea of the type of people you are looking for, and from there, you can browse social media pages and profiles, and continue to learn as much about your target audience as possible.

Do a simple survey

Providing you’re not a brand new business, you should have customers who you can potentially survey to help you expand and improve upon your business.

Many social media sites actually allow you to create polls and surveys yourself, so make sure you ask the right questions. For example, questions such as:

  • Which sites do you visit for information on specific products?
  • Do you read blogs, and if so, which ones?
  • Who do you follow online?
  • Which social media sites do you use the most?
  • Which products do you enjoy using?
  • How would you improve them?

Provide an incentive

As they say, nothing is free in this world, and if you do create a survey or poll, most of your friends/followers/customers, will not complete the survey out of the goodness of their hearts, so you may need to offer a little incentive.

For example, you may offer 5% off for everybody who completes the survey, or you may enter the entrants into a raffle or random prize draw.

You needn’t offer much, but a little incentive will certainly encourage more people to interact with you and provide the info that you require.

Do deeper research

Ok, so now that you have identified your target audience, and have learnt some basic info about them, it is now time to delve a little deeper, and see what else you can discover about your audience.

There are numerous websites, apps, and pieces of software that can help you to get a better understanding of how your audience interact online, where they spend much of their time, and which products/services they purchase the most of.

You can also find out which content online they engage with the most, and whether their friends also respond in a similar manner.

Interact with potential customers

Now you should know a great deal more about your target audience, in fact, you should now know your perfect customer. From here, you can then engage with, and interact with your target audiences.

Most social media sites, for example, will allow you to upload an email database so you can then find your customers there.

From here, you can use ads and software such as Facebook’s Ad Manager to post ads to people who are most likely to benefit from them, and engage with them in some way.

You can create blogs with backlinks to squeeze pages, you can post relevant content, and much more besides. Before you know it, website hits will be up, and so too, hopefully, will be your takings.

How did you research your target audience? Do you prefer using any particular tools or tactics?

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