4 Basic Mobile Web Design Principles to Improve Your Marketing - Sprout Media

4 Basic Mobile Web Design Principles to Improve Your Marketing

By July 12, 2016Web Design

Smart Technology and the modern world

Over the last decade or so, the invention of smart technology has really opened up a whole new world of possibilities, particularly for business owners, which is why mobile web design is now considered one of the hottest trends.

As more and more people purchase smart phones, tablets, and mobile devices, trends are changing, particularly when it comes to browsing the web.

Statistics have revealed that, in the present day, more than 50% of all shopping traffic is generated via a mobile device, and 52% of search traffic is also the result of mobile devices.

This basically means that more than 1 in 2 people now use their mobile devices to browse and shop on, the web, as opposed to laptop and PCs.

Because of this, having a website that is fully optimised for mobile devices is not simply recommended, it is essential if you wish to stand any chance of making a success out of your business.

By failing to have a website that is optimised for mobile devices, you are basically alienating more than 50% of your potential clientele, because as you will probably know, trying to browse a website on a smart device, that is not mobile optimised, is incredibly frustrating and difficult.

How do you know if you should update your website? If you have to pinch and zoom while viewing your website on a mobile device, you need an update.

If you’re looking at having your website upgraded and mobile optimised, here are some basic fundamentals.

1. Keep forms basic and to the point

If your website requires your customers and visitors to fill in any forms or information, you should ensure that the amount of information they have to fill in, is as minimal as possible.

Think about it from your own perspective: If you’re trying to create an account, purchase something, or sign up for a mailing list, do you want to have to fill in endless lines of pointless information, or do you want to fill in the absolute minimum so you can get done and dusted much quicker?

Of course, you want to do the minimum required because time is a precious commodity that few seem to be able to afford.

Rather than creating forms asking for your customer’s full name, the name of their pet, and the address of their long-lost uncle Dave, you should instead just ask for the minimum required, e.g. first name, surname, email address, and card details. Basically, don’t over complicate things when you don’t have to.

2. Simple and clear menus

Again, if you look at popular mobile websites, the first thing you’ll notice is just how simple and basic the pages are.

Whereas on a non-mobile website, pages will be riddled with menus, small print, sub-headings and other pieces of information, as the screens on mobile devices are so small, all of this info is simply not needed and would over complicate things.

When creating a mobile-friendly site, make sure that you keep menus clear and simple, so that people know exactly what they’re looking at, and what they should be clicking.

Perfect menus should have a max of 6 items, that should provide all of the info required.

For example, you may have a: Home button, a products button, a special offers button, a contact us button, a delivery information button, and perhaps a FAQ button.

Basically, say what you want to say, as simply as possible. When trying to buy something with your mobile phone, you want to be able to get in and out as quickly and as simply as possible, so keep menus clear and simple.

3. Make use of Calls to Action

Calls to Action, or CTAs for short, are a fantastic way of up-selling and catching the eye of visitors to your online store, so make use of them with your mobile-friendly website.

Because mobile users know roughly what they’re looking for, you can use this to your advantage by incorporating CTAs into your marketing strategy.

Although something as simple as finishing a sentence off with a CTA, such as ‘Click here to find out more’ with mobile sites, you want to go big and bold so that the CTAs are impossible to miss. If you are running an offer such as 10% off all purchases, make sure you include a huge box displaying this information on the home page, so that it is impossible to miss.

If you are running an offer such as 10% off all purchases, make sure you include a huge box displaying this information on the home page, so that it is impossible to miss.

4. Clearly filter search results

Although when it comes to menus, less is more, when it comes to filtering search results, and products, this is where being slightly more specific can pay off.

For example, if you sell clothing, add filters so that you can narrow down your results.

Add filters such as: jeans, t-shirts, jumpers, shorts, etc, as well as filters for men and women, children and adults. You should also provide the option to sort by price, relevance, and popularity.

If somebody is looking for a men’s blue t-shirt for example, if you sold more than 200 different styles and colour of t-shirt, having to wade through 200 different t-shirts to find the product they were looking for could put people off.

If however, you have filters so you can search by the item, the gender, and the colour, your customer could find what they wanted in a matter of seconds, and that is exactly what you want for your business. The easier the shopping experience, the happier the customer, and happy customers are usually returning customers.

So, does your website need you to pinch and zoom to read what’s on the page? Come on, don’t be shy…

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