Associated Glass

Associated Glass installs high end windows and doors across Essex and North East London. They’re an approved partner for Internorm, Origin and Rationel, with order values that run into five figures. We built their website, and we run their SEO.

The Challenge

Associated Glass were sitting on page two in their own home town. Their average position across core Loughton keywords was 14.14. The terms that matter most to a buyer were far worse than that: “composite door prices” at #48, “upvc sash windows” at #41, “aluminium windows prices” at #36.

Outside Loughton, they were invisible. Woodford, Buckhurst Hill, Wanstead and Theydon Bois are affluent areas minutes from their showroom, full of exactly the customers who buy Origin bi-folds and Internorm glazing. Associated Glass ranked for almost none of it.

What We Did

We built the SEO into the site

Because we built the website too, the technical foundations were designed in from day one rather than bolted on afterwards.

We gave every product range its own page

Origin, Rationel, Velfac, Heritage, Bel'm, composite doors, sash windows, skylights. Their partner list stopped being a badge and started being a set of landing pages that catch people searching by product name.

We expanded across the whole catchment

We didn't optimise one town and hope for spillover. We ran the same 22 term commercial keyword set consistently across five locations.

We targeted the money terms

Price, cost and supplier searches are what people type right before they call someone. Most competitors ignore them. We went straight at them.

We report live

Rankings are published to a client portal every month, so Associated Glass can see exactly what they're paying for.

The Results

101

Keywords ranking in the top 3

117

Keywords ranking in the top 10

14.14 to 1.32

Average search position in Loughton, a gain of 12.82 places

Why It Worked

We competed on specifics rather than the category. Anyone can chase “double glazing Essex”. Almost nobody was properly competing for “aluminium bifold doors Buckhurst Hill”, which has lower volume and a far shorter path to a quote.

We treated the whole catchment as one system. One town ranked well is a nice result. Five towns ranked consistently is a moat.

And we built the site and the SEO together, so there was nothing to work around.

Associated Glass went from page two in their home town to #1 across five.

If you sell a considered, high value service in a defined area, we can do the same for you. Get in touch for a free visibility audit.

What Our Clients Have to Say

      
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   Will Reed 
 
 
 
 Trustindex verifies that the original source of the review is Google. ⭐️⭐️⭐️⭐️⭐️

We recently used Sprout Media to move our website from WooCommerce over to Shopify, and honestly, we couldn’t be happier with the result.

We had been running our previous website for over six years, and it had been a great success, so making the decision to change was a big step for us. Naturally, we were quite nervous going into it. However, from the very beginning, Sprout Media gave us complete confidence.

We explained what we wanted to achieve and trusted them to deliver — and they absolutely did. Not only did they meet our expectations, they exceeded them.

The new website is smoother, faster, and far easier to use. It’s been live for around six weeks now, and we’ve already seen an increase in sales. It’s a much better experience for both our customers and our team.

Whenever we had questions or ran into any issues, they were always quick to respond and sort things out for us without any hassle.

Looking back, it’s one of those decisions where you think — we should’ve done this years ago.

Highly recommend Sprout Media. They really know what they’re doing, and we’re over the moon with the end result.
  
 
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   Gary Martin 
 
 
 
 Trustindex verifies that the original source of the review is Google. We had an excellent experience working with the team at sproutmedia. They ensured the entire process of developing our website was simple and professional. I would highly recommend their services to anyone looking to build a website for their business. We are very happy with the results and service was first class
  
 
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   GERMAN PARTS 
 
 
 
 Trustindex verifies that the original source of the review is Google. We cannot recommend Spout Media highly enough!

The transformation they have delivered for our website has been nothing short of exceptional. From the very beginning, their team has been consistently available, responsive, and genuinely invested in our growth. Their hands-on, personalised approach to understanding our business and optimising our online presence has made all the difference.

In just nine short months, we have witnessed a remarkable increase in both customer traffic and overall revenue — almost doubling in that time. Our search engine performance has also surpassed expectations; we are now ranking higher than Mercedes-Benz on Google for several key terms. To add to this, we are currently number one in the AI overview on ChatGPT, a milestone that reflects the strength of the strategy Spout Media has put in place.

Partnering with Spout Media has been one of the best decisions we have made for our digital growth. Their expertise, professionalism, and ongoing support have exceeded every expectation. We are genuinely excited to continue this journey and see what the future holds.

Kind regards
GERMAN PARTS
  
 
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   Lewis Bloor 
 
 
 
 Trustindex verifies that the original source of the review is Google. These guys created the look, built the website, created a brochure & got me a social media team to launch Explore Retreats… the website speaks for itself. Flawless execution of the brief. Bravo lads, top work
  
 
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   Garage Style LTD 
 
 
 
 Trustindex verifies that the original source of the review is Google. Aaron and the team at Sprout Media are highly recommended. They built our website, help with our Seo, paid ads and more. The difference they have made to the e commerce side of our garage flooring business is crazy and can’t thank them enough!
  
 
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   Joe 
 
 
 
 Trustindex verifies that the original source of the review is Google. Aaron and the team are simply the best at what they do, when it comes to Website builds, SEO and all things digital, can't recommend them enough. Brilliant team
  
 
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   Craftat25 
 
 
 
 Trustindex verifies that the original source of the review is Google. Sprout Media has been absolutely fantastic with my marketing and a huge help in kickstarting my business advertising! The team—Chloé, Lauren, and Honey—were amazing to work with. I worked mostly with Chloé, and she was incredible! She really understood my vision, stayed in constant communication, and made the whole process seamless. Their dedication and expertise truly made a difference. Highly recommend!
  
 
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   Isabella Agombar 
 
 
 
 Trustindex verifies that the original source of the review is Google. Sprout helped us massively with out google SEO ranking. took us to the top of key google searches within 6 months. All while polishing up our social media presence at the same time. Would highly recommend their services. Great team!
  
 
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   Chris Pollard 
 
 
 
 Trustindex verifies that the original source of the review is Google. I've been working with Sprout Media for about 6 months now. We first engaged with them to develop a new website for us, as the experience we had with our previous design agency was awful. They completed the website in good time and we are really happy with the final look. They understood the brief and came up with a design which looks professional and is simple to navigate. We are now using them to do design work for us on various pieces of marketing collateral which we are also really impressed with. Would highly recommend Sprout Media for all your design requirements.
  
 
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   Darren Hartman 
 
 
 
 Trustindex verifies that the original source of the review is Google. Been working with Sprout now for a couple of years, Chloe has been great with ideas for our social media channels. We look forward to working with them this year. Thank you.

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