Trade Watches UK

Trade Watches UK buy, sell and source Swiss luxury watches from One Canada Square. Stock runs from a £6,850 Cartier Tank to a £99,995 Rolex Daytona. We built their website and we run their SEO across Essex, London, Hertfordshire and Kent.

The Challenge

Luxury watch search is one of the hardest verticals in the UK. Chrono24, Watchfinder, Bucherer and the auction houses hold the national terms, and every serious dealer in the country is fighting for the same handful of brand searches.

Trade Watches were starting from almost nothing. Across the tracked keyword set, they were unranked on nearly every term. The few they did appear for were buried: “sell my watch online london” at #59, “best place to sell watches london” at #50, “luxury watch london” at #16.

The commercial problem was simple. A single Rolex sale is worth more than most businesses make in a quarter. Every enquiry going to a marketplace instead of a dealer is a five-figure margin lost.

What We Did

We went regional before national

Fighting for "sell my Rolex" against the marketplaces is a losing opening move. We built out Essex, Hertfordshire and Kent first, where the same buyers search with a location attached and the competition is a fraction of the strength.

We split buying intent from selling intent

"Buy Cartier watch" and "sell Cartier watch" are two different customers with two different needs. We gave them separate pages and separate content rather than one page trying to do both jobs.

We targeted by brand

Rolex, Patek Philippe, Audemars Piguet, Cartier and Breitling each have their own search behaviour and their own audience. We built dedicated coverage for each rather than relying on generic luxury watch terms.

We used their stock and their reputation

reputation. Live inventory, 160 five star Google reviews and their Canary Wharf address were all surfaced as trust and relevance signals, which matter more in this category than almost any other.

We report live

Rankings are published to a client portal every month, broken down by region, so Trade Watches can see exactly where the campaign stands.

The Results

30

Keywords ranking in the top 3

51

Keywords ranking in the top 10

Why It Worked

The commercial problem was simple. A single Rolex sale is worth more than most businesses make in a quarter. Every enquiry going to a marketplace instead of a dealer is a five-figure margin lost.

What Our Clients Have to Say

      
   Sprout Media
   37 Google reviews 
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   Will Reed 
 
 
 
 Trustindex verifies that the original source of the review is Google. ⭐️⭐️⭐️⭐️⭐️

We recently used Sprout Media to move our website from WooCommerce over to Shopify, and honestly, we couldn’t be happier with the result.

We had been running our previous website for over six years, and it had been a great success, so making the decision to change was a big step for us. Naturally, we were quite nervous going into it. However, from the very beginning, Sprout Media gave us complete confidence.

We explained what we wanted to achieve and trusted them to deliver — and they absolutely did. Not only did they meet our expectations, they exceeded them.

The new website is smoother, faster, and far easier to use. It’s been live for around six weeks now, and we’ve already seen an increase in sales. It’s a much better experience for both our customers and our team.

Whenever we had questions or ran into any issues, they were always quick to respond and sort things out for us without any hassle.

Looking back, it’s one of those decisions where you think — we should’ve done this years ago.

Highly recommend Sprout Media. They really know what they’re doing, and we’re over the moon with the end result.
  
 
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   Gary Martin 
 
 
 
 Trustindex verifies that the original source of the review is Google. We had an excellent experience working with the team at sproutmedia. They ensured the entire process of developing our website was simple and professional. I would highly recommend their services to anyone looking to build a website for their business. We are very happy with the results and service was first class
  
 
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   GERMAN PARTS 
 
 
 
 Trustindex verifies that the original source of the review is Google. We cannot recommend Spout Media highly enough!

The transformation they have delivered for our website has been nothing short of exceptional. From the very beginning, their team has been consistently available, responsive, and genuinely invested in our growth. Their hands-on, personalised approach to understanding our business and optimising our online presence has made all the difference.

In just nine short months, we have witnessed a remarkable increase in both customer traffic and overall revenue — almost doubling in that time. Our search engine performance has also surpassed expectations; we are now ranking higher than Mercedes-Benz on Google for several key terms. To add to this, we are currently number one in the AI overview on ChatGPT, a milestone that reflects the strength of the strategy Spout Media has put in place.

Partnering with Spout Media has been one of the best decisions we have made for our digital growth. Their expertise, professionalism, and ongoing support have exceeded every expectation. We are genuinely excited to continue this journey and see what the future holds.

Kind regards
GERMAN PARTS
  
 
      Posted on Google  
   
   Lewis Bloor 
 
 
 
 Trustindex verifies that the original source of the review is Google. These guys created the look, built the website, created a brochure & got me a social media team to launch Explore Retreats… the website speaks for itself. Flawless execution of the brief. Bravo lads, top work
  
 
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   Garage Style LTD 
 
 
 
 Trustindex verifies that the original source of the review is Google. Aaron and the team at Sprout Media are highly recommended. They built our website, help with our Seo, paid ads and more. The difference they have made to the e commerce side of our garage flooring business is crazy and can’t thank them enough!
  
 
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   Joe 
 
 
 
 Trustindex verifies that the original source of the review is Google. Aaron and the team are simply the best at what they do, when it comes to Website builds, SEO and all things digital, can't recommend them enough. Brilliant team
  
 
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   Craftat25 
 
 
 
 Trustindex verifies that the original source of the review is Google. Sprout Media has been absolutely fantastic with my marketing and a huge help in kickstarting my business advertising! The team—Chloé, Lauren, and Honey—were amazing to work with. I worked mostly with Chloé, and she was incredible! She really understood my vision, stayed in constant communication, and made the whole process seamless. Their dedication and expertise truly made a difference. Highly recommend!
  
 
      Posted on Google  
   
   Isabella Agombar 
 
 
 
 Trustindex verifies that the original source of the review is Google. Sprout helped us massively with out google SEO ranking. took us to the top of key google searches within 6 months. All while polishing up our social media presence at the same time. Would highly recommend their services. Great team!
  
 
      Posted on Google  
   
   Chris Pollard 
 
 
 
 Trustindex verifies that the original source of the review is Google. I've been working with Sprout Media for about 6 months now. We first engaged with them to develop a new website for us, as the experience we had with our previous design agency was awful. They completed the website in good time and we are really happy with the final look. They understood the brief and came up with a design which looks professional and is simple to navigate. We are now using them to do design work for us on various pieces of marketing collateral which we are also really impressed with. Would highly recommend Sprout Media for all your design requirements.
  
 
      Posted on Google  
   
   Darren Hartman 
 
 
 
 Trustindex verifies that the original source of the review is Google. Been working with Sprout now for a couple of years, Chloe has been great with ideas for our social media channels. We look forward to working with them this year. Thank you.

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