Google Advertising
At Sprout Media, we run paid media campaigns across the most powerful search engine, Google, with specific paid search ads across Google Shopping. With our expertise in audience targeting and retargeting, we revolutionise the traditional advertising model by offering a contemporary approach that encourages your connection with a wider and more engaged audience in addition to the collation of richer data regarding who they are and what they desire from your business.
Even the most effective paid ad campaigns will lose value over time. With Sprout Media, you can ensure that your paid advertisement strategy with Google Ads remains optimised by staying informed and adapting to the latest ad features and policies announced by Google. This proactive approach is essential to maximise your campaigns’ performance and ensure your business’s long-term success.
Transparent Google Ads Management
We understand that investments as such can be risky or, at times, nerve-wracking that’s why, here at Sprout, we ensure that we operate transparently by creating your Google account in your business’s name. This ensures all clients maintain a direct billing relationship with Google (and Bing, if required). This transparency commitment guarantees you full visibility into your advertising activities as our valued client.
Our management fee is calculated as a percentage of your total monthly spend. This approach aligns our interests with your success as we strive to optimise your advertising budget effectively. We extend our transparent approach to paid social ads, ensuring consistent accountability across all platforms.
Unlock the full potential of your online marketing with our comprehensive suite of services. Our offerings include Google Ads, Smart Shopping, and Performance Max campaigns. With these powerful tools, we empower your business to reach and engage with your target audience effectively.
Our work
FAQ
1. What is Google Ads?
At Sprout Media, we consider Google Ads as one of the most efficient methods to get businesses in the sights of the right audience at the right time. It’s Google’s pay-per-click (PPC) advertising platform, where your advertisements will display at the top of the search results page when prospective buyers look for items or services similar to yours. As a digital marketing agency in London, we specialise in developing precise, results-driven Google Ads campaigns to supplement your overall SEO marketing strategy in London and increase your exposure and lead generation.
2. What are the different types of Google Ads?
Google Ads offers more than simply text-based search advertisements. Sprout Media helps companies utilise a complete spectrum of ad types, including:
- Search Ads (text ads on Google search results)
- Display Ads (visual banner ads across websites)
- Shopping Ads (product-focused ads for e-commerce)
- Video Ads (on YouTube and partner sites)
- Local Service Ads (great for service-based businesses).
As a full-service digital agency in London, we can help you pick the best ad forms to reach your business goals. Our experts make sure they work well with your efforts for Google SEO in London for maximum impact.
3. How long does it take for Google Ads to work?
Google Ads is effective as it can start sending people to your website right away. When you first start your campaign, you should start seeing clicks and activity within 24 to 72 hours. Still, getting your ads to work as well as possible takes time. At Sprout Media, we keep a close eye on your campaigns and make changes all the time to get the best return on your investment. This works especially well when combined with SEO services in London for long-term growth.
4. How long for Google Ads to appear?
After Google approves and sets up your ads, which usually takes a few hours, they may start showing up the same day. However, things like budget, competition, and keyword relevance affect how quickly and frequently your ads show up. As an SEO and digital marketing agency in London, we care about results, and make sure that your projects are set up correctly from the start. Our efforts ensure that you can reach the right people without losing money on ads.
5. Why are my Google Ads not showing?
Google Ads might not be showing for a number of reasons:
- Your daily budget could be too low.
- Your ad or keywords may not be approved.
- Your bids might not be competitive enough.
- Your ad schedule or targeting could be too narrow.
We help you troubleshoot and fix these problems swiftly at Sprout Media. Our team makes sure that your campaigns run without incident, whether you’re working on paid search, local SEO, or a full digital strategy with our digital agency in London.