With the world becoming increasingly digital and large companies soaring to new heights with their seamless omnichannel marketing efforts, several small and local businesses have had to adopt the power of online selling and marketing to make their mark on their industries digitally. With local digitalisation comes even fiercer competition to capture the attention of potential customers. These consumers rely on search engines to identify their local portfolio of brands, products and services. Resultingly, businesses now face the challenge of mastering the art of being found digitally and physically, specifically through Search Engine Optimisation(SEO).
At Sprout Media, we help these businesses strategically position themselves at the top of these local search results. We aid our clients in gaining the competitive edge they desire and attract a continuous stream of local customers. This blog will discuss the “Local SEO Revolution” and its increasing importance and how we can support you and your business to position at the top of local search results.
Understanding Local SEO
Understanding SEO, specifically local SEO, is pivotal to ensuring that you can position your business at the top of the local search results. Local SEO is the key to encouraging high ranking when your business and offerings are being searched for in and around your local area. Local SEO optimises our online presence to improve visibility in local search results. When users browse for your offering, the sear engine will deliver results based on relevance, distance and prominence; therefore, by implementing local SEO strategies, you can increase your chances of appearing prominently in local search results. At Sprout Media, we offer both the service and expertise to help propel your business to the top of your local search results. Here’s how we can help:
Local Keyword Research
One of the first steps our team of experts undertakes when helping to position your business at the top of the local search is through a thorough keyword research process to identify relevant and location-specific search terms for your business. We then incorporate these keywords into your website content, such as your meta tags, headings and image alt tags, all of which generate organic SEO traffic to your website. Doing so will aid search engines in understanding the relevance of your business to local searches, boosting your visibility in local search results.
Online Reviews and Reputation
Here at Sprout Media, we strongly believe in the power of online reviews and your overall digital image and reputation. We utilise online reviews and their significant importance when enhancing your business’s local SEO rankings. We encourage satisfied customers and clients to leave reviews and testimonials regarding their experiences with your company and offerings on platforms such as Google or industry-specific review sites. Additionally, we encourage the reflection of these reviews on your website, encouraging the keywords to be replicated and help increase the local SEO rankings. We advise and educate our clients regarding managing your online reputation effectively, as the power of doing so enhances your business’s prominence regarding local rankings.
With local SEO and search becoming increasingly important, businesses must embrace the power of SEO, especially locally. Whether you want to attract more customers or remain competitive, allow us at Sprout Media to claim and optimise your successful search engine listings. We provide a completely transparent and informative process that starts with addressing goals and desires, followed by thorough keyword research and optimising your on-page elements, all of which will allow you to adopt the opportunities you desire for your local ranking.